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Let’s address the elephant in the room: the true cost of promoting and scaling your brand online.
While everyone raves about the wonders of digital marketing and social media, few discuss the investment behind the scenes.
Setup: My home office didn’t magically transform into a studio. Lighting, cameras, mics – none of that came for free.
Post-Production: After hitting ‘record’, the journey isn’t over. Graphics, animations, and editing? Those come with a price tag.
Social Media Crafting: Crafting the perfect post with the right message requires expertise, and often, that expertise isn’t free.
Scaling in the digital realm isn’t just about effort; it’s about resources. But remember, it’s okay to start small. While many showcase polished productions, they rarely share the hefty costs behind them.
It might cost thousands to be highly visible, but you don’t need to break the bank from day one. Start with what you have. Grow at your pace. And always, always keep it real.