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A lower rent does not always mean you are getting the better deal.
When I negotiate a commercial lease, I look at the entire structure, not just the monthly number. Free rent, buildout support, tenant improvement allowances, the lease start date, and other concessions can sometimes create more value than a lower asking rent.
A space with a higher rent may still cost your business less when the terms are structured properly.
In this video, I explain why business owners should look beyond the headline number and understand how each part of the lease affects their startup costs, monthly expenses, and long-term plans.
The real value is not always in the lowest rent. It is in how the entire deal comes together.
xoxo,
Cyn
