The strongest investment strategies usually make sense for the person behind them. It is easy to focus on returns, but investing is also about understanding how much risk you are comfortable taking, how long you plan to hold an investment, and what you actually need that money to do for you.
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As we move into the last quarter of the year, I pay attention to where people are spending money, where businesses are opening, and which neighborhoods are seeing more activity. New York City is heading into another busy holiday season, which creates opportunity for restaurants, retailers, event companies, catering businesses, wellness brands, and other service-based companies.
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