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The Deal With Ugly Locations

July 13 2026

Why do you think some profitable businesses intentionally choose what others might call “ugly” locations?

Some of the most profitable businesses don’t choose the best-looking spaces, they choose the right ones. Those imperfect spaces usually come with better terms, more flexibility, and room to create something that actually stands out.

Because if you’re only chasing the perfect white box, you’re probably overlooking the real opportunity.

What do you think about this? I’d love to hear your thoughts!

xoxo,

Cyn

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