In my years as a commercial real estate specialist, I’ve noticed that the tenant offering the most rent isn’t always the one you want to sign. It’s easy to get excited when someone is willing to pay above asking. Every property owner wants to maximize income. But I’ve learned that the better question is whether that business is likely to succeed.
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Most tenants don’t realize how much can actually be negotiated. Not just rent, but protections, concessions, and terms that impact your business long term. If you don’t have someone who understands how to structure that for you, you’re going in blind.
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