If your operations, numbers, and structure aren’t solid, a storefront will just expose it faster. Sometimes the smarter move isn’t opening a space. It’s building the business first. If you’re thinking about going brick and mortar, make sure you’re actually ready for it.
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Success changes as you grow. If you had asked me twenty years ago, I probably would have measured it by transactions, milestones, or how quickly I could build a business. Today, I think about it differently.
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