Most tenants don’t realize how much can actually be negotiated. Not just rent, but protections, concessions, and terms that impact your business long term. If you don’t have someone who understands how to structure that for you, you’re going in blind.
Some of the most profitable businesses don’t choose the best-looking spaces, they choose the right ones. Those imperfect spaces usually come with better terms, more flexibility, and room to create something that actually stands out.
When I’m representing owners, I’m always looking to be transparent about the type of business that will succeed in your space.