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Level Up Your Connections

Next Level Networking is our curated speed-networking experience in East Harlem, designed to help you meet people who could become referral partners, collaborators, clients, or long-term business connections.

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Signs When Outgrowing A Space

Most people think the next move is just getting a bigger location. It’s not always that simple. If you’re thinking about expanding, there’s a smarter way to approach it.

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The Biggest Lease Mistakes First Time Business Owners Make

Most tenants don’t realize how much can actually be negotiated. Not just rent, but protections, concessions, and terms that impact your business long term. If you don’t have someone who understands how to structure that for you, you’re going in blind.

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More Than an Introduction

At our recent SOUP NYC Next Level Networking event at the Virtuoso Realty Group office in East Harlem, the gathering was more intimate than some of our previous events. It gave us the chance to…

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The Deal With Ugly Locations

Some of the most profitable businesses don’t choose the best-looking spaces, they choose the right ones. Those imperfect spaces usually come with better terms, more flexibility, and room to create something that actually stands out.

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The Pressure Behind Building Something Real

Starting a business sounds exciting when people talk about it from the outside. What people do not really talk about enough is how quickly it forces you to become honest with..

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Building Without Losing Myself

People talk about balance like it’s something you figure out once and then you’re set. That hasn’t been my experience..

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How Commercial Real Estate Agents Get Paid

In commercial real estate, agents get paid in multiple ways, but recent legal changes are…

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When Is It Time to Exit Your Business? Key Signs to Watch For

For me, starting a business is deeply personal—it’s an idea turned into reality, a dream nurtured with hard work and sacrifice. But what happens when the passion fades, the opportunities shift, or life takes a new direction? As an entrepreneur, knowing when to sell, pivot, or exit is just as crucial as knowing how to… Continue reading When Is It Time to Exit Your Business? Key Signs to Watch For

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The Truth About Building a Business in NYC & Why It’s Worth It

Starting a business in New York City is exciting, but let’s be real—it’s not always easy. The energy, opportunities, and diversity here are unmatched, but…