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Know Where You’re Going Before You Start

What are you building toward? The answer usually shapes every decision that follows. Are you building a business to sell one day? Are you creating something that will generate long term income? Is it something you’ll pass on to your family? Or are you building a business that gives you the freedom to live the life you want?

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The Biggest Lease Mistakes First Time Business Owners Make

Most tenants don’t realize how much can actually be negotiated. Not just rent, but protections, concessions, and terms that impact your business long term. If you don’t have someone who understands how to structure that for you, you’re going in blind.

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More Than an Introduction

At our recent SOUP NYC Next Level Networking event at the Virtuoso Realty Group office in East Harlem, the gathering was more intimate than some of our previous events. It gave us the chance to…

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The Deal With Ugly Locations

Some of the most profitable businesses don’t choose the best-looking spaces, they choose the right ones. Those imperfect spaces usually come with better terms, more flexibility, and room to create something that actually stands out.

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Long Term or Quick Profit?

One thing I’ve learned from working with investors over the years is that there isn’t one strategy that’s right for everyone. Two people can look at the exact same property and come to completely different conclusions. One sees a long-term investment. The other sees an opportunity to renovate, reposition, and sell. Neither approach is necessarily better. It depends on the investor behind the decision.

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What Landlords Quietly Look For

When I’m representing landlords, I’m always looking to be transparent about the type of business that will succeed in your space.

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Real Estate Is One Piece of the Puzzle

One thing I’ve noticed over the years is that the investors who build lasting wealth rarely rely on a single strategy. Some own businesses. Some invest in the stock market. Some focus heavily on real estate and/or commercial real estate. Most have a combination of several things working together.

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The People Who Last Know How to Adjust

One thing New York City teaches you pretty quickly is that nothing stays the same for long. I’ve spent enough years in commercial real estate and business to know that the…

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How I Know It’s Worth Building

I’ve had plenty of ideas that sounded great in my head. The problem is, an idea can feel exciting long before it’s actually viable. I’ve learned that the real work isn’t coming up with the idea. It’s figuring out whether…

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The Pressure Behind Building Something Real

Starting a business sounds exciting when people talk about it from the outside. What people do not really talk about enough is how quickly it forces you to become honest with..